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Featuring science-backed  ‘skincare quality’ actives, welcome to a shiny new era of products that make good on their promise.

Future focused formulations

Don’t be fooled by our cute copy and devastating good looks. There’s brains behind this beauty, with a team of scientists, trichologists and clinical research nerds working their butts off backstage.

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It's not sorcery, it's science.

All killer, no filler

We will never do you dirty with scalp clogging, strand coating parabens or silicones. We want you to win, so we only use top-shelf actives, for longer, stronger, healthier hair.

About us
  • Tested on babes, not bunnies

    Be kind to every kind, make cruelty-free choices

  • No silicones, no sulfates

    Clean formulas, yielding clear results

  • Smart, science backed solutions

    Thanks to up-to-the-minute clinical research

  • Potent active solutions

    Because we’re not here to poke spiders

  • Supported by studies

    No time for products that don’t work!

  • Good for your hair, great for the planet

    Simply pop empties into your household recycling bin