Featuring science-backed ‘skincare quality’ actives, welcome to a shiny new era of products that make good on their promise.
Say hi to our best sellers
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Pure Grow Conditioner (300ml)
Regular price $25.00 AUDRegular priceUnit price / per -
Pure Grow Shampoo (300ml)
Regular price $25.00 AUDRegular priceUnit price / per -
Pure Grow Spray Treatment (150ml)
Regular price $20.00 AUDRegular priceUnit price / per -
Pure Health Conditioner (300ml)
Regular price $25.00 AUDRegular priceUnit price / per
Let’s cut the crap
No ineffective ingredients allowed. We’re the pioneers of clean, kind formulas that do what they say they will.
Future focused formulations
Don’t be fooled by our cute copy and devastating good looks. There’s brains behind this beauty, with a team of scientists, trichologists and clinical research nerds working their butts off backstage.
It's not sorcery, it's science.
All killer, no filler
We will never do you dirty with scalp clogging, strand coating parabens or silicones. We want you to win, so we only use top-shelf actives, for longer, stronger, healthier hair.
#humblebrag
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Tested on babes, not bunnies
Be kind to every kind, make cruelty-free choices
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No silicones, no sulfates
Clean formulas, yielding clear results
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Smart, science backed solutions
Thanks to up-to-the-minute clinical research
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Potent active solutions
Because we’re not here to poke spiders
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Supported by studies
No time for products that don’t work!
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Good for your hair, great for the planet
Simply pop empties into your household recycling bin
We send the best emails
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