Featuring science-backed ‘skincare quality’ actives, welcome to a shiny new era of products that make good on their promise.
Say hi to our best sellers
Future focused formulations
Don’t be fooled by our cute copy and devastating good looks. There’s brains behind this beauty, with a team of scientists, trichologists and clinical research nerds working their butts off backstage.
It's not sorcery, it's science.
All killer, no filler
We will never do you dirty with scalp clogging, strand coating parabens or silicones. We want you to win, so we only use top-shelf actives, for longer, stronger, healthier hair.
Tested on babes, not bunnies
Be kind to every kind, make cruelty-free choices
No silicones, no sulfates
Clean formulas, yielding clear results
Smart, science backed solutions
Thanks to up-to-the-minute clinical research
Potent active solutions
Because we’re not here to poke spiders
Supported by studies
No time for products that don’t work!
Good for your hair, great for the planet
Simply pop empties into your household recycling bin