In the last few years something in the beauty industry shifted, and shiny packaging and grand claims no longer quite cut it. Skin-savvy consumers wanted to know exactly what ingredients they were paying for, in what percentages, to get what results, and with clinical studies to back it all up, to boot. All hail the informed, educated beauty-loving baddie!

Despite this, the haircare industry lagged behind. Sulfates, parabens and silicones still populated the supermarket shelves and why did everything smell like coconut? For a while there, marketing buzz-words like ‘Salon Quality’ and ‘Scientifically Advanced’ were bandied about, but still! Where were the active ingredients and quantifiable data at?

Enter HAIRIFICATION, a future-focused hair care company built by industry experts to bridge the gap between shampoo and science. Featuring potent, active ingredients and supported by up-to-the-minute clinical research, we offer elevated, accessible hair care that delivers real results you can measure.